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Digital Marketing Fundamentals (SEO, social media, Google Analytics)
INTRODUCTION
INTRODUCTION
MODULE 1: INTRODUCTION TO DIGITAL MARKETING
OVERVIEW OF DIGITAL MARKETING
KEY DIGITAL MARKETING CHANNELS
DIGITAL MARKETING STRATEGIES
CAREER PATHS IN DIGITAL MARKETING
QUIZ AND ANSWER
MODULE 2: UNDERSTANDING SEO FUNDAMENTALS
SEO BASICS
TYPES OF SEO
KEYWORDS AND INTENT
CORE SEO METRICS
QUIZ AND ANSWER
MODULE 3: ON-PAGE SEO
OPTIMIZING CONTENT FOR SEO
TECHNICAL ASPECTS
CONTENT QUALITY
SEO BEST PRACTICES
QUIZ AND ANSWER
MODULE 4: OFF-PAGE SEO AND LINK BUILDING
UNDERSTANDING OFF-PAGE SEO
LINK BUILDING
GUEST BLOGGING AND CONTENT PARTNERSHIPS
SOCIAL MEDIA’S ROLE IN SEO
QUIZ AND ANSWER
MODULE 5: TECHNICAL SEO AND WEBSITE OPTIMIZATION
TECHNICAL SEO ELEMENTS
WEBSITE PERFORMANCE
MOBILE-FIRST INDEXING
SEO TOOLS AND RESOURCES
QUIZ AND ANSWER
MODULE 6: SOCIAL MEDIA MARKETING FUNDAMENTALS
INTRODUCTION TO SOCIAL MEDIA MARKETING
AUDIENCE RESEARCH AND PLATFORM SELECTION
CONTENT CREATION AND STRATEGY
SOCIAL MEDIA METRICS
QUIZ AND ANSWER
MODULE 7: SOCIAL MEDIA ADVERTISING
INTRODUCTION TO PAID SOCIAL MEDIA
PLATFORM-SPECIFIC AD OPTIONS
CAMPAIGN PLANNING AND TARGETING
OPTIMIZING SOCIAL MEDIA ADS
QUIZ AND ANSWER
MODULE 8: INTRODUCTION TO GOOGLE ANALYSES
OVERVIEW OF GOOGLE ANALYTICS
KEY METRICS AND DIMENSIONS
TRAFFIC ACQUISITION
GOOGLE ANALYTICS REPORTING
QUIZ AND ANSWER
MODULE 9: ADVANCED GOOGLE ANALYTICS
GOAL SETTING AND CONVERSION TRACKING
AUDIENCE ANALYSIS
BEHAVIOR FLOW AND FUNCTIONAL VISUALIZATION
EVENT TRACKING AND UTM PARAMETERS
QUIZ AND ANSWER
MODULE 10: BUILDING A DIGITAL MARKETING STRATEGY AND MEASURING SUCCESS
CREATING A DIGITAL MARKETING STRATEGY
INTEGRATING SEO, SOCIAL MEDIA, AND ANALYTICS
KEY PERFORMANCE INDICATORS (KPIS)
CONTINUOUS OPTIMIZATION
QUIZ AND ANSWER
CONCLUSION
CONCLUSION
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INTEGRATING SEO, SOCIAL MEDIA, AND ANALYTICS
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